More Than Marketing: Using Data to Run a MedSpa Like a Business

Overview 

For Skin Perfect Medical Aesthetics, running a successful aesthetics clinic isn't just about delivering top-tier cosmetic treatments. It's about running a smart, data-informed business.  

That’s why Remedly partnered with their team to develop Advanced Analytics, a tool designed to go beyond reporting. We sat down with Derek Blackway, Marketing Director at Skin Perfect, to learn how real-time data is helping them optimize operations, track performance, and drive growth. 

"We live in the data," says Derek Blackway, Marketing Director at Skin Perfect. "It’s not just about what treatments we offer – it’s about knowing what’s working, where we’re overspending, and who’s actually walking through the door." 

Why Metrics Matter in Aesthetics 

In the aesthetics industry, success goes beyond client satisfaction and before-and-after photos. It’s measured in data revenue, patient engagement, and operational efficiency.  

“If a business wants to survive, it has to grow,” said Derek Blackway, Marketing Director at Skin Perfect. “And if you want to grow, you have to know your numbers.” 

Skin Perfect treats data like inventory, using it to make smart decisions about marketing investments, staffing, and treatment offerings. Their Advanced Analytics dashboard acts as a pulse check for the business—highlighting what’s working, what needs attention, and where to shift strategy. To make these insights actionable. This allows the team to pivot faster, spend smarter, and deliver stronger results. 

Favorite Metrics That Guide Real Business Decisions

1. Revenue Per Patient and Per Treatment 

Skin Perfect sets clear financial goals per treatment (called "Rocks" internally). They use Advanced Analytics to evaluate: 

• Total revenue per treatment category (CoolSculpting, Injectables, Ultherapy, etc.); 
• Return on investment (ROI) from marketing spend;
• Whether to invest in new technologies (like the recently added FoLix treatment). 

“Every single treatment has a rock, which means a goal. And we compare it quarter over quarter, year over year, because the point of the business is to grow. And it will show us if we are growing or not growing, staying the same, or contracting,” - Derek said. 

2. Top Patient Segments 

They regularly segment VIP clients by spend, last visit, and treatment history, then use the exported data for targeted marketing and personalized outreach. 

“I run this report to understand which patient received which treatment on what date. And then when I know who did what and when, we use this information for patient outreach to suggest their next treatment or a different treatment!” 

While it's possible to find patient visit data using Standard Reports, Advanced Analytics offers a more strategic view, uncovering patterns and insights that go beyond basic reporting. With just a few clicks, the report can be exported to Excel or CSV format, making it easy to upload into your marketing tools –whether you're sending email campaigns or calling patients for follow-up. This enhanced visibility helps teams engage the right patients at the right time, with less manual effort. 

3. Location-Based Performance 

With two active locations on Remedly, Skin Perfect tracks: 

• Revenue per location;
• Regional marketing effectiveness.

“We have goals for the overall practice and then for each location, so this report tells us if we're meeting goals or not,” Derek shares. “And it tells us how close we are or if we missed or if we surpassed our goal.” 

Takeaway: Real Strategy, Real Growth 

Skin Perfect Medical Aesthetics proves that data isn't just for big hospitals or finance departments. With the right tools, even a two-location MedSpa can operate with sophistication. And with Remedly's Advanced Analytics, it's not only possible – it's seamless. 

New in Advanced Analytics: Providers Performance 

Advanced Analytics was originally developed in close collaboration with Skin Perfect – and it quickly resonated with many of our clients. Their enthusiasm and feedback have inspired us to keep improving. 

This report, inspired by and developed for another client benefitting from Advanced Analytics, gives clinics a deeper look at individual provider productivity, revenue contribution, and trends over time. Whether you’re managing a team of 2, 20, or more, you can now make more informed decisions about staffing, performance incentives, and training needs.